Wednesday, 9 May 2012

SWOT Analyses



STRENGTH
 WEAKNESS
Internal
1.  Floor staff and kitchen hand are training student, no labor cost
2.  Highly qualified manager and chef
3.  Practicable organization rules and practice code
4.  Good quality equipment and school support
5.  Graceful dine-in environment  
1. Have no experienced staff
2. Potential to be short for staff
3. Potential for competition to open nearby
4. Located nearby Northbridge (hub for Chinese community)
External
OPPORTUNITIES
THREATS
1. Near the city
2. Near lots of public transport
3. In a wealthy area (customers willing to pay more for food)
1. High number of restaurants surrounding
2. Not located on the side-walk
3. Financial crisis  


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